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According to a Pew Research Center Internet & American Life Project study, "The Mobile Difference," nearly 40 percent Americans have positive and improving attitudes about their mobile communication devices, thereby further immersing themselves into a more robust digital lifestyle. Read more

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How will broadband affect burgeoning controversies over health care? The answers to this question and more came courtesy of a Broadband Cenus-hosted, hour-long panel discussion. View a video of the discussion. View Now




President Obama on Innovation and Sustainable Growth. President Barack Obama has new plans to strengthen the economy that will all favor people with hi-tech educations.
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Elevate Miami, a comprehensive Digital Inclusion program launched by the city of Miami, aims to serve youth, low-income families, minorities, seniors and residents facing barriers to digital inclusion.
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The Knight Center of Digital Excellence held its first Stimulus Webcast Session for Knight communities and program directors July 23. Watch it online now.
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By pushing hard on broadband, lawmakers hope to close the "digital divide" that has long separated rural America. In doing so, they hope to give rural consumers access to the same sorts of high-speed services and opportunities - think telemedicine, distance-learning and Web-based commerce - that city dwellers have enjoyed for years.
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Archive for June, 2009

State broadband authorities can provide big benefits

Tuesday, June 30th, 2009

As the nation’s first state broadband authority, North Carolina’s e-NC has made a dramatic impact on broadband in the state. E-NC has been involved in every part of the broadband world from mapping and coordinating local groups looking to apply for stimulus funding to becoming a key partner in bringing fiber to North Carolina’s 100 school districts.

At the Knight Center of Digital Excellence, we feel the concept of state broadband authorities is key, but believe they must remain impartial organizations with the public good as their priority.

Similar to e-NC, OneCommunity, a nonprofit organization, serves Northern Ohio by connecting public and nonprofit institutions to its next-generation fiber-optic network. This connectivity enables institutions to offer enhanced, innovative solutions that can transform Northern Ohio’s image and economic future by attracting outside investment and creating business and job opportunities. OneCommunity operates the Knight Center through a grant from the John S. and James L. Knight Foundation.

An example of how OneCommunity is benefiting the Northern Ohio community was recently on display in Akron, as the city launched the first phase of its Connect Akron Wireless Network. The launch is the beginning of a build out that reflects two years of planning and partnership between the City of Akron and OneCommunity

While an initial build out will cover 10 square miles of Akron, city officials are hoping federal stimulus money will be available to extend wireless to the other 52 square miles of the city. OneCommunity is assisting Akron in its bid for broadband stimulus funds.

A state broadband authority provides a number of advantages. To start, a dedicated, state-level entity comprised of people dedicated solely to tackling the host of multifaceted issues that comes with broadband investment automatically realizes a heightened level of efficiency.

Why it does: A singular state authority is committed to broadband as its only issue, as opposed to one government agency that has broadband and multiple other issues on its plate.

Second, each state is different. A state entity has a distinct advantage over a federal agency in terms of knowing how to effectively encourage development and adoption within its own borders as well as a better idea of how to get local and regional groups to better coordinate.

Third, an entity working at the state level can best leverage federal support. A state authority has the ability to aggregate applications so that individual programs aren’t competing for the same funding.
The few states that have broadband authorities have seen those organizations make a substantial impact on getting communities connected.

OneCommunity and e-NC are excellent examples of agencies that have already helped their respective areas gain major ground in getting connected. It’s definitely worthwhile for other states to see what similar organizations can do.

Pew study shows progress, work ahead

Monday, June 29th, 2009

A new study by the Pew Research Center’s Internet & American Life Project reinforces the need to bring affordable Internet access to those who don’t have it – those who, in short, stand to be left out of participating in an American society that now depends on digital communication.

Among those surveyed, the study found that 63 percent now have broadband access at home, up from 55 percent a year ago. On one hand, growth took place among groups with below-average usage rates, such as older Americans and those with lower-income levels.

Yet while that is encouraging, the study also shed light on how much work is ahead in bridging the divide between those who have access and those who don’t.

Consider, for example, that among consumers with incomes of $20,000 or less, 35 percent have broadband compared with 25 percent last year. For people in rural areas, high-speed access climbed to 46 percent in April from 38 percent last year.

Improvements, yes. But in both categories, the majority still remains without access.

Among those surveyed, Internet access was seen as a vital tool for finding information. About 68 percent said the Internet is a “very important” way to stay updated about their community. To trim expenses, more than twice as many people said they cut back on or dropped a cell phone or cable TV plan than said they had canceled their Internet access.

Only 7 percent of the people surveyed said they still use a dial-up connection at home, half the level it had been two years ago. Among those people, 32 percent said the price would have to fall for them to consider moving to broadband, while 17 percent said it would have to become available in their area.

The Pew findings reinforce the work of the Knight Center of Digital Excellence, which is to promote Internet access for all, as a way for all to participate equally in social and economic opportunities of today and of the future.

YouthTech to teach Lexington youths valuable IT skills

Thursday, June 25th, 2009

The Knight Center of Digital Excellence has been actively involved in the planning of an innovative, IT workforce development program in the Knight community of Lexington, Ky.

YouthTech will have participants (18 to 24 years old) take part in training programs that include technology classes, mentoring, personal development and workforce training. In addition, all participants receive case management and referral services as appropriate.

The program is designed to address four key areas:

Workforce development: Overall, the goal of YouthTech is that students will ultimately develop into self-reliant, productive adults working in the IT field. But in addition to students working to become IT-competent, they’ll work to become “employable.” This includes developing skills in resume writing and delivery; bolstering interview techniques; and developing professional habits such as punctuality, dependability and workplace-appropriate communication.

Education: The program isn’t designed to simply teach students basic information technology skills. Training will focus on participants obtaining industry-standard certifications, such as Microsoft Certified Technology Specialist (MCTS) Server 2008 Administration Training, MCTS Application Development Training and others.

Community service: To complete certification, students will demonstrate skills through service learning projects. As participants progress through the program, projects will be identified comparable with their skill levels. Projects may include teaching a computer literacy course, designing or performing maintenance on the website of a local non-profit organization, or even working on community initiatives to provide wireless Internet access at a reduced rate to low-income neighborhoods in their area.

Partnerships with local businesses: Plans for YouthTech include the promotion of partnerships with local businesses for mentorship, internship and possible job placement. An interesting aspect of the program will be the individual success plans developed for each participant. For some participants, this could be job readiness upon completion of high school, or admission into and success in a two-year vocational training program or a four-year degree program. Regardless of the goal, local mentors will be assigned to students to foster a relationship that helps carry the student through the program and into post-program success.

If successful, YouthTech will be a high-impact addition to the collection of Lexington-area programs dedicated towards teaching students valuable technology skills. The city already boasts Tubby’s Clubhouse, a computer-training program for low-income middle school students in Lexington-Fayette County; an Academy of Information Technology at Bryan Station High School; and an Information Technology program at Fayette County Public Schools East Side Technical School.

These types of programs can really make a difference for a community.

Lexington is home to numerous small technology businesses in addition to three major hospitals that require advanced security networks and are working to transition into the new era or bioinformatics.

Programs like YouthTech can position local youth to serve as the qualified individuals needed to fill existing and future jobs. It’s this kind of initiative that ensures connected communities will have an intelligent workforce prepared to compete in an ever-evolving global environment.

Obama’s healthcare bill calls for the digitizing of medical records

Wednesday, June 24th, 2009

In a pair of recent press conferences on the issue, President Barack Obama has identified healthcare reform as a crucial element to getting our nation’s economy back on track.

While outlining the important aspects of his plan, Obama proposed a massive effort to modernize healthcare by making all health records standardized and electronic within five years.

Broadband Internet would prove necessary to do this.

The savings of such a plan could be substantial. Dr. David Brailer, former National Coordinator for Health Information Technology, who served as President George W. Bush’s health information czar from 2004 to 2006, estimates that a fully computerized health record system could save the industry $200 billion to $300 billion a year.

Some states are already getting a jump. According to a CNN report, Massachusetts has developed a plan to fully computerize records at 14,000 physicians’ offices by 2012 and 63 hospitals by 2014.

The potential savings that can be realized through other medical e-solutions is also dramatic. Consider ePrescribing, which would essentially eliminate the paper prescription. In addition to saving lives by ensuring greater accuracy in how prescriptions are filled, the program can significantly reduce costs.

For example, a study by the Medical Group Management Association estimated that administrative tasks associated with processing paper prescriptions cost medical practices on average $15,700 a year per physician. According to the Gorman Health Group, if all Medicare prescriptions were transmitted electronically by 2010, federal health expenditures could be reduced by up to $29 billion over the next decade.

Obama has singled out healthcare reform as a major component in achieving economic stability. At the Knight Center for Digital Excellence, we feel that leveraging broadband in healthcare can provide the financial benefit and overall efficiency he’s looking for.

Attention communities: Akron rolls out first phase of wireless network

Tuesday, June 23rd, 2009

Communities looking for a real-life example of community broadband access need look no further than Akron, Ohio, where the city recently launched the first phase of its Connect Akron Wireless Network.

The launch is the beginning of a build out that reflects two years of planning and partnership between the City of Akron and OneCommunity, a nonprofit organization that serves Northern Ohio by connecting public and nonprofit institutions to its next-generation fiber-optic network. OneCommunity also operates the Knight Center of Digital Excellence through a grant from the John S. and James L. Knight Foundation.

The city showed off its new wireless capability to the public by hosting a small Internet café at Lock 3 Park. The first phase of the network covers one mile of the city, which includes the Cascade Plaza, the neighboring museums and library, as well as all three downtown hospitals and neighborhoods in three adjoining areas.

The Connect Akron Wireless Network is schedule to be fully built out and live by October and when completed, the 10-square-mile network will serve between 80,000 and 90,000 Akron residents and over 30,000 downtown workers. All 10 of Akron’s wards are able to participate in the demonstration over the next year. Residents and businesses have open Internet access with a robust download speed of five to 10 Mbps.

But keep in mind the initial build out is, well, initial.

City officials are hoping federal stimulus money will be available to extend wireless to the other 52 square miles of the city. Deputy Mayor David Lieberth estimated a full city build out could cost $7 to $9 million. OneCommunity is assisting Akron in its bid for broadband stimulus funds.

Overall, it’s a big step for a city that has been very active in trying to get connected. In addition, Akron’s current build out serves as an example of not only what’s possible, but what’s in the pipeline for communities just as committed as Akron.

“This network will act as a nationwide model,” said Mark Ansboury, vice president and chief technical officer of OneCommunity. “We’re hoping that Akron will be a showcase for how cities might create sustainable systems, provide better services to residents and streamline government.”

Tuning your TV to the Internet

Friday, June 19th, 2009

In the discussion of how to bring Internet access to homes, let’s not forget the potential of the television.

A recent study shows that Video-on-Demand (VoD) libraries and widgets will be the first generation of video services driving useage and adoption of connected television experiences in the U.S., according to international research firm Parks Associates. The firm also states consumer electronics manufacturers and service providers will benefit from higher margins and ARPU generation in providing these Web-like experiences via TV.

In its new white paper “ From Boob Tube to YouTube: Consumers and TV,” Parks Associates reports 33 percent of those surveyed are interested in widgets, and almost 50 percent are interested in premium Web content through a connected set-top box.

In addition, consumers responded favorably to enhanced interactive features and said they’re willing to pay – either on the price of a TV or as an additional subscription cost – for certain features. That means manufacturers and service providers need to supply creative, well-organized interactive services to create this new value.

At the Knight Center of Digital Excellence, we’ve seen firsthand how the TV can be transformed into a broadband-based tool. In South Korea, for example, residents in Seoul have already been using their web-connected TVs to access over 300 government services.

The TV becoming Internet/web capable isn’t just a possible benefit of broadband – it’s a definite reality. The demand is clearly there, as the Parks Associates study shows. What’s missing in many homes, however, is the broadband access that will make this kind of technology possible.

Access is the key. Without it, consumers will be left out of the next wave of consumer electronics.

USDA releases broadband funding guidelines

Wednesday, June 17th, 2009

The Rural Utilities Service (RUS) of the U.S. Department of Agriculture (USDA) recently released a document containing some important information regarding the structure and substance of federal broadband funding guidelines expected by July 1.

This is crucial for prospective grant and loan applicants in the process of planning application strategies and setting schedules for competitive filings.

In defining the strategy of the $2.5 billion broadband program to be administered by RUS, the document states RUS will offer grants, direct loans and loan/grant combos.

However, it’s the definition of “priority” that many communities will be looking towards. According to the document, RUS will give priority to projects that will deliver end users a choice of more than one service provider, provide service to the highest proportion of rural residents that do not have access to broadband service, from current and former RUS Title II borrowers and that can commence immediately upon approval.

All in all, this document shows the RUS is taking steps – in coordination with FCC and NTIA – positive steps.

It’s yet another part of an ongoing transformation of our nation and our infrastructure – a transformation that will be shaped by the many programs communities and cities are planning to seek funding for. It is also in line with other RUS plans, which include a 75 percent investment in our rural areas and the July launch of a broadband awareness and training campaign.

The Knight Center of Digital Excellence will continue to monitor the ongoing progress and new developments regarding funding opportunities. Check out our Stimulus Center for daily updates and be sure to send us your questions and recommendations.

In the meantime, communities and cities should still explore and coordinate during this interim instead of waiting for official documents to be released. Keep in mind that at some point in the future, every single American is going to recognize this period as a “turning point” for our great nation and people. There’s no time to waste in planning for programs that will create present and future benefit.

Minority groups looking to bridge digital divide

Wednesday, June 17th, 2009

The racial makeup of the U.S. Internet population still differs slightly from that of the general population, but those numbers are beginning to line up as more minorities gain access, according to an eMarketer study.

However, it’s interesting to note that while African-Americans represent 13.3 percent of the general population, they make up only 9.9 percent of the online population. It’s the only minority group that can claim a lower online vs. general population. In addition, only 46.4 of African-Americans are Internet users – the lowest of any population group.

Other minorities don’t fare much better. Both Hispanic and “other” minorities (including Pacific Islanders and Native Americans) claim only 49.1 percent of their respective populations as Internet users.

Obviously, these are problems. But what’s encouraging is that these groups are actively lobbying for solutions by joining forces.

For example:

• The Minority Media & Telecommunications Council has proposed a series of Federal Communications Commission broadband field hearings to help develop broadband policy through the National Telecommunications & Information Administration (NTIA) and USDA. The council is calling for 15 hearings to take place over the rest of 2009, with each to take place in an area with un-served or under-served minority groups.

• The Broadband Opportunity Coalition (BOC), a newly formed coalition of civil rights and minority groups, is asking federal regulators to prioritize disadvantaged communities in a national Internet plan. The coalition supports mobile Internet access as a central part of any national broadband plan, particularly given the number of Internet applications possible through hand-held devices.

These groups aren’t just demanding broadband access just for the sake of having broadband access.

The clear purpose, as stated by the BOC, is to use broadband technology as a means to “promote better economic opportunities for minorities, including black, Latino, Asian, Pacific Islander and Native American populations, all of whom are represented in the coalition.”

These groups are on the right track. Internet access equates to opportunity. In some cases, for example, employers only accept online applications. Colleges and universities often allow free applications online, but charge a fee to process mail-in paper applications. These are just a few of countless examples.

One of our key goals at the Knight Center of Digital Excellence is to help bridge the digital divide, to advance equal opportunity through equal access. Connectivity is central to full participation in our economy, in education, healthcare, and in essence, a high quality of life in our time.

Libraries: A bridge over the digital divide

Tuesday, June 16th, 2009

The Knight Center of Digital Excellence offers the following article as an occasional look at one program at a time on how broadband intersects with the work of libraries, schools, colleges, government and community organizations.

The Cuyahoga County Public Library consistently ranks as one of the nation’s busiest library systems. Last year, it ranked 7th in the nation in the volume of materials circulated – with 17.8 million items, mostly print books, checked out by patrons.

We’re not talking about New York City, or Chicago, or Los Angeles. We’re talking about a range of low- to high-income communities that surround Cleveland.

If library usage is a measure of a literate society, then it’s worth looking closer at Cuyahoga County. Here, you’ll find not only innovative programs, but programs that could not exist without Internet access – and in some cases, not without high-capacity Internet enabled by a fiber optic network in and around Cleveland, one of the nation’s largest fiber hubs.

To look at just one initiative within the Cuyahoga County Public Library (CCPL) system, a good place to start is with the summer camps that are now about to begin. Of six top priorities identified by the CCPL, one is to help youths reach their maximum potential. The summer camp initiative is one of several programs intended to advance this goal.

CCPL’s summer camps began in 2006, with 1,126 students participating in programs at five locations. By 2008, participation had more than doubled – with every program, since the inception, requiring Internet access for each child. This year’s program is set up to accommodate an attendance of nearly 8,000, in anticipation of continued rapid growth.

For recording keeping, participation in CCPL’s summer camps is measured by the number of days any one child attends a day of camp.

In some cases, such as in the Shipwrecks Camp with Titanic discoverer Robert Ballard, the offering could not exist at all, but for the availability of a super broadband network such as the Cleveland area has.

Here is a sampling of different camp programs and the growth in each that is tied to educational goals, with Internet literacy as a consistent component.

Shipwrecks Camp: Via high-speed Internet, 12- to 15-year-olds at various community locations, including libraries, are involved with hands-on activities that focus on underwater exploration with Ballard. Last year, youths observed the role of robotics in under-the-sea explorations and then experimented with various miniature robots.

This summer, there will be 26 camp locations in all. To accommodate growing demand for such offerings, new programs have been added in Lego Mindstorms robotics, Lego Simple Machines, digital animation, 3-D digital modeling, media arts, inventive thinking, career exploration and entrepreneurship.

New programs this summer that rely on high-speed, high-capacity Internet service include:

Digital Animation Computer Camp: Here 7- to 12-year-olds learn the basics of using objects, colors and sounds to create online characters. Students also learn to add story lines and stream figures into cartoons.

3-D Digital Modeling Camp: Two separate 3-D modeling camps are being offered, teaching 3-D modeling through the building of video games, cars, homes, airplanes and a version of Disney Land.

Video Game Creation: This camp for 13-17 year olds teaches students how to program and design their own video games.

Media Arts: Students learn to create a website, a recorded piece of original electronic music, and an original digital stop-motion video.

Among returning media-oriented programs:

BAG It! Build Arcade Games: Offered at one branch, this program allows students to design, create and edit their arcade-style video games. They determine the action, characters and game objectives and outcomes..

Even camp programs with a less technical, more traditional focus depend on Internet access, and require laptops for participants to use daily. Such programs include Club Cuyahoga, offered at two locations and aimed at 9- to 15-year-olds. In one of the offerings, for 9- to 10-year-olds, retired NBA player Jim Chones and his staff help students develop character and life skills through a variety of arts-based activities.

In another, 11- and 12-year-olds can learn about astronomy, math, science, gardening and more with staff from Cuyahoga Community College’s Tri-C for Kids program. In still another, Jim Chones’ and Tri-C staff jointly present leadership training for kids 12 – to 15-years-old, with a focus on developing personal leadership plans, communication skills and team building.

Commented CCPL Executive Director Sari Feldman in a recent conversation about the summer programs: “The need for high-speed communications is constant for us.”

CCPL is able to offer these great programs and make such an impact with Northeast Ohio students thanks to partnerships with organizations and institutions from across the region. And all of these programs are free – which makes the case for why libraries matter in the work of bridging our nation’s digital divide.

Advertising-supported Internet presenting new opportunities

Thursday, June 11th, 2009

A recent study caught our eye, because it addresses the growth in Internet advertising – which at one time, many in traditional media had questioned as a reliable source of revenue.

The study (“Economic Value of the Advertising-Supported Internet Ecosystem”), released by the Interactive Advertising Bureau but authored by Hamilton Consultants Inc. with Harvard Business School professors John Deighton and John Quelch, shows interactive advertising is directly responsible for $300 billion of economic activity in the U.S.

According to the study, advertising-supported Internet sites:

• represent 2.1 percent of the total U.S. gross domestic product;
• directly employ more than 1.2 million Americans with above-average wages (over 500,000 of them in the e-commerce sector alone); and
• employ an additional 1.9 million people that work to support directly Internet-related jobs.

Advertising-supported Internet is also driving new opportunities for new kinds of economic growth. Consider the following information found in the study:

Jobs: Some 20,000 small businesses operate on the Internet, 120,000 individuals are primarily employed as eBay sellers, and 500,000 individuals have part-time businesses on eBay. In addition, there are several examples of Internet companies that have risen to prominence within the last 10 years to become major employers. Amazon, Cisco Systems, Symantec, Google and eBay collectively employ 75,000 people.

Retail profit: In 2007, the business-to-consumer e-retailer segment grew six times faster than total retail sales, reaching $165.9 billion - a 21.8 percent increase from 2006. Consumer e-commerce comprises about 10 percent of all U.S. retailing. However, the volume of business-to-business e-commerce is even larger - about half of the $3.5 trillion of supply-chain purchases are handled over the Internet.

The report also states the Internet is a bigger advertising medium today than radio, outdoor advertising (such as billboards) and the Yellow Pages. Consumer magazines were cited as a similarly sized medium.

This rise was attributed to the fact that paid advertising on content sites can increasingly be targeted to individual Internet users based on information collected about or supplied by that user, and routinely allows consumers to click through and receive more thorough information.

There’s no question that the Internet has produced large social consequences far different in scope and scale from any we’ve ever seen. It is an infrastructure and a platform, and its benefits are broad and open-ended. The research we’re seeing lately here at the Knight Center of Digital Excellence is proving that.