A little more than a week ago, we talked about a study that revealed broadband users would cut a lot out of their lives before their financial concerns led them to cut back on their broadband subscription. More than 66 percent of broadband consumers said their spending on home broadband services would either stay consistent or increase regarding home broadband. View article.

eMarketer recent posted an article, “Why People Go Online,” that contains a study from Ruder Finn the Knight Center of Digital Excellence and others feel conveys the value of the Internet to non-adopters with some pretty clear “so-whats” regarding the effort to drive nationwide adoption rates.

Not surprisingly, everyone uses the Internet to “pass time.” What’s interesting, however, is how 90 percent of adults use the Web for educational and research purposes as well as connecting with others. The list goes on to show uses that go way beyond passing time or entertainment.

While our nation invests billions in broadband stimulus funding behind broadband initiatives, let’s not lose sight of the non-adopters and continue to preach the gospel of “so what.”

Tags: broadband, broadband adoption rates, Broadband Expansion, digital, education, eMarketer, high-speed, infrastructure, Internet, KCoDE, Knight Center of Digital Excellence, Ruder Finn