Once again the city of Philadelphia is launching a city-wide broadband initiative, which begs the question: Why is this time different?

It is no secret that Philadelphia has had prior difficulties with their broadband initiative for a variety of reasons, including a poor business model and lack of city involvement and investment. However, with the launch of “Digital Philadelphia,” the city is working to implement a sustainable community access model that this time around has substantial municipal funding.

City leaders recognize this as a long-term initiative to fundamentally shift the playing field in Philadelphia by turning the tide of poverty and unemployment – while keeping Philadelphia from falling behind in economic competitiveness.

Currently, Philadelphia is in the initial stages of implementing the model. A short time ago, the city held a Community Summit to open up a dialogue about the Digital Philadelphia project and is working with a Knight Center of Digital Excellence team to assemble work groups to help with the planning. While details have yet to be determined, initial goals will focus on improved public safety, job creation and public access to Internet service through schools, libraries and community centers.

A leader in the initiative is the city’s Chief Information Officer, Allan Frank. The blog, “Technically Philly,” quoted Frank as saying the Digital Philadelphia initiative is “an opportunity to really think about building and fostering a new economy.” The blog also reported that the city would meet with educators, health care leaders, venture capitalists and others in planning the future.

Yes, the first attempt at city-wide broadband did not work, but the community remains resilient and hopeful. Using technology to link citizens and transform government and community has evolved to a stronger more promising position. Digital Philadelphia is a new effort and given time and continued support, will develop into a strong win for the city of Philadelphia and its citizens.